The regulatory landscape affecting live healthcare events is changing fast. As of January 2009, the PhRMA will be implementing a more stringent set of guidelines that will affect the distribution of premium items on exhibition booths and generally foster a more demonstrable educational tone to exhibition activity. Medex-Media proactively ensure its clients are kept abreast of all the latest changes, serving as an 'information hub' for industry codes of practice, national laws and official regulatory bodies.